PRNEWS kicked off Measurement Month with a special LinkedIn Live chat sponsored by Ketchum. Mary Elizabeth Germaine, Partner and Managing Director of Ketchum Analytics, Kate LaVail, PhD, Executive Vice President of Ketchum Analytics North America, and Nicole Schuman, senior editor discussed how data will impact 2023 PR and communications strategy.

With the word “recession” looming over the U.S. economy, Germaine and LaVail provided insight into how data-driven planning can reduce waste and mitigate mistakes, as many organizations will be prioritizing efficiency and maximizing their resources.