PRISA Workshop – Measurement and Evaluation

This full-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practice and share current global measurement standards.

Learn how integrate performance measurement principles into communication strategies, assess constructive and agile communication measurement techniques, create performance indicators into strategic planning and implementation.

Understand the tools available to measure communication in a 360-degree approach internally and externally.