PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.

The podcast highlights Viva’s ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.

In this episode, Viva’s Managing Director Tony Garner discusses all things PR measurement with industry Guru, Steph Bridgeman.

Steph is the founder of Experienced Media Analysts, an award-winning media insight Consultancy and board member of the International Association for the Measurement and Evaluation of Communication – AMEC.