We’re excited to invite you to our upcoming webinar, More, Longer & Worse: Measurement Strategies to Mitigate & Avoid Crises, happening on November 13th at 1:00 p.m. EST. This 45-minute session is designed for professionals in PR and Communications who are interested in improving their crisis management strategies using innovative measurement techniques.

In this webinar, we’ll share insights from a new quantitative study conducted with Dr. Tyler Page, assistant professor of public relations at UConn, which examines the role of trust during crises. Building on two years of research by Dwyer on Trust across various enterprise types, this study explores how a brand’s reputation and customer purchase behavior are influenced by public relations efforts in times of crisis.

What You’ll Learn:

-Trust Metrics as Predictors: Discover how trust metrics can help you better manage crises and improve reputational outcomes.
-The Power of Trusted Voices: Learn how to leverage voices from employees, communities, and other key stakeholders to build lasting trust.
-AI-Powered Issue Benchmarking: Get an inside look at how Fullintel’s AI solutions can help track and manage issues in real-time.