Measurement Matters for Comms Pros – What You Should Know

This session has been organised for members of APACD (https://apacd.com).

Find out how the AMEC Integrated Evaluation Framework (IEF) can help you to plan your campaigns, plans and programmes. IEF is a free tool available to all – AMEC members as well others. It provides a consistent and credible approach that works for organisations of all sizes, any desired objective, and with any size of budget. Deb and Aseem are a part of the core team that launched the latest updated IEF, earlier this year.