This webinar is presented by IPR‘s Commission on Measurement and Evaluation.

For too long, the main focus for internal communications has been building and measuring employee engagement. But what does it really mean, and how do you raise employee engagement?

What Internal Communication professionals should be measuring are the 21 components of engagement divided among outtakes, outcomes and organizational impact.

Recently codified by Sean Williams, Julie O’Neil, and their colleagues (see the February 2018 PR Journal) each grouping has specific standards that can be measured independently of each other and thus be tackled for improvement in many ways—words, symbols, actions, etc. All together, these 21 standards might define “engagement” but without measuring them independently, we really won’t know the root cause of an engagement problem. This session will examine the 21 Standards and explore ways that measuring some (or all) can start a change effort all on its own.