Discussion points
• Why AVEs won’t go away (they meet a need for quick and simple answers, however flawed)
• Getting better at listening to (and understanding) client needs
• How to teach your time (and sometimes cash) strapped client better measurement and evaluation
• From data via insight to impact: the analytics value chain (AVC)
• Same thing, different words: descriptive to diagnostic to predictive to prescriptive analytics
• Machine power and algorithms are increasingly indispensable – but it (still) takes humans to generate and recognize business value
• Takeaways: how AMEC tools and training resources help you move up the AVC