Proving and improving your worth as communications professionals is a constant demand that can feel like a huge and complicated undertaking. Where media measurement used to be more about outputs, today it’s focused on measurable outcomes and KPIs.

To effectively measure and evaluate the impact of your communications and optimise future strategy, you must have a comprehensive framework in place to monitor and analyse your brand’s and your competitors’ earned and owned media, reputation, as well as keeping abreast of the emerging themes and topics dominating your industry.

But it doesn’t have to be a headache! We’re here to keep it simple.

• Get off to a strong start on your media measurement journey with robust and agile frameworks
• Understand how data driven insights can drive stakeholder engagement and effective comms strategy
• Understand the impact of your comms strategy, campaigns, and activities with social media listening analysis

Part one – Tuesday 7 Nov, 12pm GMT:
First Steps on Your Measurement Journey – Getting Started
Guest Speaker: Denise Fraser, Head of Communications, Seafish

Part two – Wednesday 8, 12pm GMT Nov:
Using Data-Driven Insights to Drive Stakeholder Engagement & Comms Strategy
Guest Speaker: TBC

Part three – Thursday 9 Nov, 9am GMT:
Measuring the Impact of Your Communications with Social Listening Analysis