The power of good reputation – “Miracle cure” reputation?

Prestige and recognition are among the strongest driving forces of human action. In economic life, positive reputation is considered as a valuable asset, which gives companies advantages on many levels and can even significantly increase a company’s value. But what factors are necessary to build and maintain trustfulness or an image? And how can reputation be measured and substantiated?

The Internet is often the first and most comprehensive source of information regarding products, brands, and companies. As a consequence there is a very high confidence in user reports and online reviews, which promise real experiences and authenticity. However, a single negative opinion may cause massive damage. So, is the reputation of a company really that fast ruined, or are there any tools to build long-term reputation values?

At the DeFacto-BusinessBreakfast, high-level experts from science and practice will discuss this matter.