Cost centre or value generator – Winning the argument for Comms

Join us on the 9th November for a gathering of the industry’s sharpest minds in measurement and evaluation for a free Zoom event to hear how you can win the argument for comms as a value generator for businesses across the world. As part of the PRCA’s Measurement Month, AMEC Global Managing Director Johna Burke, Maverick Indonesia Analytics & Insights Director Felicia Nugroho, and CARMA Account Director Orla Graham will fly right past AVE-chatter, and instead, delve into the latest ways top practitioners are harnessing meaningful measurement and evaluation to drive the industry forward as an essential business-requirement. Delegates will have the opportunity to hear real-life case studies and ask their own questions.