Prepare to gain unparalleled insights into the world of competitive intelligence (CI) measurement from the perspective of Andrew Beurschgens, Senior Market & Competitive Intelligence Manager at Gen, as he takes centre stage in this exclusive Online Fireside Chat. This free event offers a unique opportunity for Measurement & Evaluation professionals to step into the shoes of their colleagues and potential clients, such as Andrew, and grasp the intricacies of delivering impactful measurement and evaluation projects for CI specialists within large organisations.

Join Andrew and AMEC’s Board Director and CEO of InsightHQ, Rayna de Lange, as they dissect the distinct requirements and challenges faced by CI professionals in their quest for meaningful metrics. Explore the pivotal role that innovative approaches to CI measurement could play in driving strategy at the highest levels of large businesses, supporting truly informed decision making and delivering a competitive edge.

Join us for this thought-provoking Fireside Chat and embark on a journey to unlock the secrets of CI measurement in the corporate arena.