• Member Login
  • Contact
  • Resources

Lost your password?

  • English English 英語 en
  • العربية العربية アラビア語 ar
  • Indonesia Indonesia インドネシア語 id
  • Melayu Melayu Malay ms
  • Български Български ブルガリア語 bg
  • hrvatski hrvatski クロアチア語 hr
  • Čeština Čeština チェコ語 cs
  • Dansk Dansk デンマーク語 da
  • Suomi Suomi フィンランド語 fi
  • Français Français フランス語 fr
  • Deutsch Deutsch ドイツ語 de
  • Ελληνικά Ελληνικά ギリシア語 el
  • हिन्दी हिन्दी ヒンディー語 hi
  • Italiano Italiano イタリア語 it
  • 简体中文 简体中文 簡体中国語 zh-hans
  • Norsk bokmål Norsk bokmål ノルウェー・ブークモール no
  • Română Română ルーマニア語 ro
  • Русский Русский ロシア語 ru
  • српски српски セルビア語 sr
  • Slovenčina Slovenčina スラヴ語派 sk
  • Slovenščina Slovenščina スロベニア語 sl
  • Español Español スペイン語 es
  • Svenska Svenska スウェーデン語 sv
  • Tagalog Filipino Tagalog Filipino Tagalog Filipino tgl
  • Tamil Tamil タミル語 ta
  • ไทย ไทย タイ語 th
  • Türkçe Türkçe トルコ語 tr
  • اردو اردو ウルドゥー語 ur
  • Tiếng Việt Tiếng Việt ベトナム語 vi
  • 日本語 日本語 日本語 ja
AMEC

International association for the measurement and evaluation of communication

  • Education
    • AMEC Online College
      • AMEC Training Opportunities
      • AMEC Academic Scholarship (SAREC)
      • AMEC Certificate in Measurement & Evaluation
        • FAQs – AMEC Certificate Course
        • AMEC Certificate Alumni
        • Student Testimonials
        • AMEC IEF Tutorial Course
        • Diploma – Coming 2025
      • AMEC Foundation in Measurement & Evaluation
        • FAQ’s – AMEC Foundation Course
      • AMEC Academic Advisory Group
      • AMEC Student of the Year Awards
      • AMEC Academics and Educators Special Interest Group (SIG)
  • Resources
    • Integrated Evaluation Framework (IEF)
      • AMEC IEF Tutorial
    • Barcelona Principles 3.0
    • Measurement Maturity Mapper – M3
    • Say No to AVEs
    • GDQ Data Quality Excellence Pledge
    • MEL Manual for Public Communications
    • Videos
    • Case Studies
    • AMEC Innovation Hub Series
    • 2023 AMEC Agency White Paper
    • AMEC Planning Resources
    • Measurement Methodology
    • 2023 AMEC APAC Market Insights Paper
    • AMEC Measurement Month
    • Find a Speaker
  • Events
    • Events Calendar
      • Events & Webinars
      • Chatham House Rules
    • Measurement Month
      • 2024 Events
      • 2023 Events
      • 2022 Events
      • All Events
    • Summits
      • All Summits
      • 2025 Global Summit – Vienna
      • 2024 Global Summit – Sofia
      • 2023 Global Summit – Miami
      • 2023 Regional Summit – Jakarta
      • 2022 Global Summit – Vienna
      • 2021 Global Summit – Virtual
      • 2020 Global Summit – Virtual
      • 2019 Global Summit – Prague
      • 2018 Global Summit – Barcelona
      • 2017 Global Summit – Bangkok
    • 2025 AMEC Global Communication Effectiveness Awards
      • 2025 Awards
      • 2024 Awards Winners
      • 2024 Awards
      • 2023 Awards Winners
      • 2023 Awards
      • 2022 Awards Winners
      • 2022 Awards
      • 2021 Awards Winners
      • 2021 Awards
      • Past Award Winners
      • Don Bartholomew Award Winners
  • About
    • Who We Are
      • About AMEC
      • AMEC Board of Directors
      • AMEC Special Interest Groups
      • Partners & Alliances
      • AMEC Don Bartholomew Award Winners
    • Chapters
      • Asia Pacific Chapter
      • European Chapter
      • Latin America Chapter
      • Middle East and Africa Chapter
      • North American Chapter
  • Insights
  • Membership
    • Join AMEC
      • AMEC Special Interest Groups
      • AMEC Global Chapters
      • Membership Categories
      • Member News Sign-Up
    • Membership Directory
      • See all Members
    • AMEC Board Elections
      • AMEC AGM 2024
      • AMEC Elections 2024
      • AMEC Elections 2023 Results
      • AMEC AGM 2022
      • AMEC Elections 2022 Results
      • AMEC AGM 2021
      • AMEC Elections 2021 Results
      • AMEC AGM 2020
      • AMEC Elections 2020 Results
      • AMEC Elections 2019 Results
    • Exclusive for Members
      • Member News Sign-Up
      • AMEC General Webinars (members only on-demand)
      • AMEC NFP SIG “Ask the Experts” Series
      • All Measurement Month Events
      • AMEC Agency Toolkit Series
      • AMEC North America Chapter “Ask the Experts” Series
      • AMEC European Chapter – Hints and Tips
      • AMEC Global Membership Survey
  • Resources
  • Menu Menu

Video Category: 2011 Lisbon Summit

現在位置: ホーム » 2011 Lisbon Summit

AMEC at the heart of the communications tool-kit

Embedding measurement in PR

Measurement Agenda 2020 debate – The Industry View

Measurement Agenda 2020 debate: Speakers Q&A and Summit Vote

Measurement Agenda 2020 debate – The Client View

The Moderator asks questions of industry speakers

What the clients say – Microsoft and Philips

The clients view – Council of Europe and the Advisor to the President of Portugal

The clients view – Oxfam and BBVA

Page 2 of 212

ページ

  • バルセロナ原則3.0

Categories

  • カテゴリーなし

アーカイブ

    View Measurement Month Events
    Visit the AMEC Resource Centre
    Amec News

    Keep up to date with the latest news and trends



    By clicking Submit, you have read and agreed to receive emails from AMEC. You can find more in our Privacy Policy.

    Connect with AMEC

    Quick Resources

    • M3- Measurement Maturity Mapper
    • Integrated Evaluation Framework
    • PR’s Guide to Measurement
    • Resources

    Member Areas

    • Resources
    Copyright © 2025 AMEC. All Rights Reserved. All Trademarks Acknowledged. - Website by Blaze Concepts
    Scroll to top

    This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

    Accept settingsSettings

    Cookie and Privacy Settings



    How we use cookies

    We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

    Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

    Essential Website Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

    Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

    We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

    We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

    Other external services

    We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

    Google Webfont Settings:

    Google Map Settings:

    Google reCaptcha Settings:

    Vimeo and Youtube video embeds:

    Privacy Policy

    You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

    Privacy Policy Terms and Conditions
    Accept settingsHide notification only