Aseem Sood

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry.

Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services.

Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India.

Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.