Date/Time Date(s) - 25/04/20222:00 pm - 3:00 pm Categories Dr. Prof. Nanette Besson shares her 25 year personal experiences as a PR Measurement Professional. Working as a measurement expert has its own challenges – budget, data collection, time frames, resources. You are obliged to deliver results, fulfil client expectations and the best evaluation will simply prove that the PR manager has performed their role and delivered a successful end result. The scientific community, on the other hand, has its own nuances. Reputation is currency and it is reinforced by research publications and conference papers. Scientific interests are proven to be right or wrong; research defines the relevance of the results. As a practitioner and academic, there can seem to be a void between the two sides – being too scientific or too pragmatic. This is the story of my professional life as a PR measurement expert, and I look forward to sharing my experience with you.