The full list of all the winners from the AMEC Awards 2015
AMEC AWARDS
2015 Winners
GRAND PRIX AWARDS
Grand Prix for most effective measurement agency campaign
Platinum
Ketchum Global Research and Analytics
Leading food company
Grand Prix for most effective PR consultancy or in-house communications team
Platinum
Department of Health, Department for International Development, Cabinet Office, NHS England and Public Health England
SPECIAL AWARDS
The AMEC Don Bartholomew Award
David B. Rockland
Ph.D., Partner/CEO, Ketchum Global Research & Analytics
Past Chairman, AMEC
Young Professional of the Year
Winner – Ngo Thi Khang, Isentia
Highly Commended – Chris Webb, Pegasus
Shortlist – Erica Harris, Gorkana
Shortlist – Fritzi Wemheur from Judge & Howard
AMEC College Student of the Year
Michael Addis
Gorkana Group
Communications Research & Measurement Company of the Year
iSentia
CATEGORIES FOR MEDIA INTELLIGENCE, RESEARCH & INSIGHT COMPANIES
Most impactful client recommendations arising from a measurement study
Gold – Ketchum Global Research & Analytics for a leading food company
Silver – Ketchum Global Research & Analytics for Cleveland Clinic
Bronze – Commetric Ltd for World Energy Council
Bronze – SocialEyez for US State Department
Shortlist – Acceso for Nissan
Shortlist – Interpress for Defacto
Shortlist – Publistat for Rabobank
Shortlist – Retriever for Lararnas Riksforbund
Shortlist – Kantar Media/Precise for Shell
Shortlist – Newsaccess Media for UPC
Best measurement of a consumer campaign
Silver – Isentia for MERALCO
Best measurement of a business to business campaign
Gold – PRIME Research for Jaguar Land Rover
Bronze – Cision for Securing the Spotlight: Vocus’ 2014 Demand Success Media Initiative
Best measurement of a not-for-profit campaign
Gold – Gorkana for Nesta
Silver – Gorkana for The Stroke Association
Bronze – Gorkana and Ketchum for UNICEF
Shortlist – Commetric Ltd for World Energy Council
Shortlist – Carma International for The World Food Programme
Best measurement of a public sector campaign
Gold – Kantar Media for Agence de la Biomedecine (Biomedecine Agency)
Gold – Isentia for NZ Electoral Commission
Silver – buho™ for The Colombia´s Unit for Attention and Reparation of Victims
Silver – Retriever for Lærdal kommune (Lærdal municipality)
Bronze – Retriever for Västmanland County Administrative Board
Shortlist – Gorkana for the Foreign and Commonwealth Office (End Sexual Violence in Conflict)
Shortlist – Gorkana for the Foreign and Commonwealth Office (Know Before You Go)
Shortlist – Retriever for The National Union of Teachers
Shortlist – Auxipress/the cube
Innovation Award for best new methodologies
Gold – Gorkana for Samsung
Silver – The Mediaverse for an Australian Insurance Company
Silver – Ketchum for U.S. Farmers and Ranchers Alliance
Bronze – Socialbakers and Lenovo for Lenovo
Shortlist – Mediastow for Embraer, HAAD, Ferrari
Shortlist – Ex Libris MRA for Vimpelcom
Shortlist – Interpress for DeFacto
Shortlist – Infomedia for Anonymous Public Sector Client
Most innovative use of measurement in a digital campaign
Gold – Gorkana for Samsung
Silver – Isentia Brandtology for Harbour City Estates Limited, Hong Kong
Bronze – Isentia Brandtology for Maybelline New York
Shortlist – SocialEyez for Hazza Bin Zayed Stadium
Best use of social media measurement
Gold – PRIME Research for MasterCard
Gold – Ebiquity plc for Sony Mobile Global
Bronze – Gorkana for Samsung
Best multi-market reporting
Gold – Gorkana and Ketchum for UNICEF
Silver – Commetric Ltd for World Energy Council
Bronze – The Mediaverse Pty Ltd for An online employment marketplace
Bronze – Ketchum for a global pharmaceutical company
Shortlist – OneVoiceConnect Measurement for Philips
Shortlist – PRIME Research for MasterCard
Integrated communication measurement/research
Gold – Gorkana for Stroke Association
Gold – Mediaverse for Australian Insurance Company
Silver – Gorkana for Nesta
Bronze – TNS Sifo for Posten/PostNord
Bronze – Isentia Brandtology for Maybelline New York
Shortlist – Isentia Brandtology for L’Oreal Paris Hong Kong
CATEGORIES FOR PR CONSULTANCIES, COMMUNICATION AGENCIES AND IN-HOUSE COMMUNICATIONS TEAMS
Most effective consumer PR campaign
Gold – Pegasus for Bayer Animal Health, Advocate
Silver – Pegasus for Boehringer Ingelheim, Buscopan IBS Relief
Bronze – Pegasus for NBTY Europe ,Holland & Barrett
Bronze – Ogilvy Public Relations, Beijing for smart (Mercedes-Benz Cars division of Daimler AG)
Shortlist – Ogilvy PR Health for Fitness First Australia
Shortlist – Red Consultancy for Allergan
Shortlist – Ogilvy Public Relations, Korea for British Airways
Most effective B2B PR campaign
Silver – Howorth for Kronos
Best campaign in the public sector
Gold – Department of Health, Department for International Development, Cabinet Office, NHS England and Public Health England
Silver – Public Health England
Best campaign in the not for profit sector
Gold – Red Consultancy for NHS Blood and Transplant
CATEGORIES FOR ALL
Plain English Award for simplicity in reporting
Gold – The Mediaverse for An online employment marketplace
Silver – Weber Shandwick for OpenText
Bronze – SocialEyez for Hazza Bin Zayed Stadium
Best use of a measurement framework – social or traditional PR
Gold – 3 Monkeys Communications for McVitie’s
Silver – Pegasus for Novo Nordisk
Bronze – Gorkana for the Stroke Association
Bronze – Kantar Media for Forevermark
Shortlist – Opoint AB for Folksam
Shortlist – Golin for npower Business Solutions
Shortlist – Lenovo, Global Digital and Social Centre of Excellence
Best use of measurement for a single event
Gold – SocialEyez for Hazza Bin Zayed Stadium
Silver – Isentia for NZ Electoral Commission
Silver – Retriever for Lærdal kommune (Lærdal municipality)
Bronze – Ogilvy Public Relations, Beijing for smart (Mercedes-Benz Cars division of Daimler AG)
Bronze – PR News Partners for British Council
Shortlist – Mediastow for Intelligent Advertising (Khartoum International Fair)
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