Welcome to the AMEC Diploma in Strategic Communication Planning and Measurement This course is for professionals in strategic communication roles across corporate, government, non-profit, and public relations sectors. You might be managing campaigns, advising leaders, or creating policies that show communication effectiveness. Learn to plan and evaluate communication in line with organisational goals. Gain confidence in commissioning research, using meaningful data, and applying best practice frameworks globally. Whether you want to enhance your planning and analytical skills or lead your team, this course provides practical tools and current insights. Participants will engage in interactive sessions that challenge their critical thinking about communication strategies. Through case studies, group discussions, and hands-on assignments, you’ll explore innovative ways to improve stakeholder engagement, crisis communication, and reputation management. By the end, you’ll confidently tackle complex challenges and drive impactful outcomes for your organisation. The course was developed by Distinguished Professor Jim Macnamara, PhD, FAMEC, FAMI, CPM, Chair of the AMEC Academic Advisory Group and an internationally recognised leader in evaluation of communication, in collaboration with AMEC and PR Academy. It provides advanced knowledge in evidence-based communication planning and measurement. You’ll explore cutting-edge frameworks and methodologies to plan and measure communication programmes more effectively. Book-open Book-open Find out all you need to know in the course handbook Forward Forward See pricing options and enrol AMEC Diploma FAQ’s and find out more When is the course conducted? The AMEC Diploma in Strategic Communication Planning and Measurement is offered as online modules that can be completed at your own pace. You can enrol at any time. What level is the course? The course is taught at Masters level in a condensed short-course format, designed to fit in with the busy schedules of communication professionals. What does the course cover? An outline of the course content can be viewed in the course handbook. How is the course assessed? There is an assessment task at the end of the course to qualify for the AMEC Diploma in Strategic Communication Planning and Measurement. This involves a review of measurement and evaluation of a past communication campaign or project. Who is the course for? The AMEC Diploma in Strategic Communication Planning and Measurement is especially designed for professionals working in corporate, government, organisational, and other areas of strategic communication including public relations. It covers the planning and evaluation of communication including evaluation of traditional and social media coverage, websites, events, publications, stakeholder engagement, community relations, and more.