AMEC x ICCO at PR in Cannes 🦁 🏖 : Charting the Future of Communication Measurement

AMEC is proud to be part of PR in Cannes, hosted by ICCO at the Cannes Lions International Festival of Creativity 2025. Taking place on Wednesday, 18th June at the iconic LBB Beach, this year’s event brings together leading voices from across the global PR industry for a day of high-level discussion, creativity, and connection. Pre-registration closes on 18th May, and we will confirm attendees by 26th May.

As part of the official programme AMEC has a dedicated panel session, “2025 Measurement: Data, Trends, Updates and Impact”, taking place from 14:00 – 14:20. The session will feature insights from world-class experts on how the evolving media landscape is reshaping our approach to communication measurement and evaluation.

Moderated by AMEC CEO and Global Managing Director Johna Burke, the discussion will spotlight updates to the Barcelona Principles 4.0, the growing influence of AI on measurement channels, and the critical data and trends that will define the year ahead. Johna will be joined by Allyson Hugley, Global Senior Director of Customer Insights at LinkedIn Marketing Solutions, and Thomas Netousek, CEO of EMM E Media Monitors — both offering invaluable perspectives from their global leadership roles.

With this year’s overarching theme “Traditional PR Services Breaking into Solutions for Business”, PR in Cannes presents a timely opportunity to consider how measurement and insight are not just supporting PR, but actively driving business outcomes.

If you’ll be in Cannes this June, we invite you to join us on Wednesday, 18th June at 14:00, and be part of the conversation shaping the future of our industry.

To attend the ICCO sessions at LBB Beach, including AMEC’s panel, pre-registration is mandatory. Availability is limited and spots are assigned in the order of registration. Register promptly to guarantee your spot and prevent missing out on this opportunity.

REGISTER NOW