Darryl Sparey

Co-founder - Hard Numbers

Session: AI and reputation: What you need to know about earned and owned media, and its impact on what Large Language Models (LLMs) are saying about your brand

My most important job is that I’m father to my two beautiful children, Hudson and Halia. My less important, but equally time-consuming job, is that of Co-Founder of Hard Numbers, the AMEC, CorpComms, PR Moment, PRCA, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. I spent most of my professional life in the media intelligence industry at Precise (now Onclusive). I’m a Fellow of both the PRCA and CIPR, a CIPR Chartered Practitioner and member of AMEC.

Darryl Sparey

Job Title: Co-founder - Hard Numbers

Session: AI and reputation: What you need to know about earned and owned media, and its impact on what Large Language Models (LLMs) are saying about your brand

My most important job is that I’m father to my two beautiful children, Hudson and Halia. My less important, but equally time-consuming job, is that of Co-Founder of Hard Numbers, the AMEC, CorpComms, PR Moment, PRCA, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. I spent most of my professional life in the media intelligence industry at Precise (now Onclusive). I’m a Fellow of both the PRCA and CIPR, a CIPR Chartered Practitioner and member of AMEC.

Darryl Sparey has spoken as the following Amec Summits