Caroline Faillet

Managing Director - Jin

Session: The new communication KPIs enabled by the hybridization of data and generative AI


Caroline Faillet has been a pioneer in social listening in France for 20 years and, more broadly, in the collection of digital data (search, analytics, media, and social media) to understand public opinions and behaviors. She teaches impact measurement strategy at HEC, France’s top business school, and has published several books (in French) on the subject. Today, she is introducing a new methodology for measuring the impact of communication, called Impact Factor, which leverages artificial intelligence to define new types of KPIs. Her advancements seem highly valuable to share.

Caroline Faillet

Job Title: Managing Director - Jin

Session: The new communication KPIs enabled by the hybridization of data and generative AI


Caroline Faillet has been a pioneer in social listening in France for 20 years and, more broadly, in the collection of digital data (search, analytics, media, and social media) to understand public opinions and behaviors. She teaches impact measurement strategy at HEC, France’s top business school, and has published several books (in French) on the subject. Today, she is introducing a new methodology for measuring the impact of communication, called Impact Factor, which leverages artificial intelligence to define new types of KPIs. Her advancements seem highly valuable to share.

Caroline Faillet has spoken as the following Amec Summits