Maya Koleva

Director of Reserach and insights - Commetric

Session: Fairy tales and horror stories: applying genAI-based solutions to answer real client research questions

Maya Koleva is a fourth-term AMEC International Board Director and is active in the Education Commission – with strong passion for capacity building, education and knowledge sharing. As Director of Research and Insights at Commetric, she defines the methodologies when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with strategic clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University.

Maya Koleva

Job Title: Director of Reserach and insights - Commetric

Session: Fairy tales and horror stories: applying genAI-based solutions to answer real client research questions

Maya Koleva is a fourth-term AMEC International Board Director and is active in the Education Commission – with strong passion for capacity building, education and knowledge sharing. As Director of Research and Insights at Commetric, she defines the methodologies when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with strategic clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University.

Maya Koleva has spoken as the following Amec Summits