Date/Time Date(s) - 30/04/202512:00 am Categories ** On-demand until 30 April* * The rapid evolution of AI-driven search and content discovery is fundamentally changing the way brands gain visibility. Traditional PR measurement frameworks have focused on link-based metrics, social engagement, and earned media impact. However, AI-driven platforms and large language models (LLMs) are now influencing how information is surfaced, shared, and trusted. While advertising tools such as Google Keyword Planner and Facebook Insights help measure digital advertising impact, no equivalent tool currently exists to gauge brand visibility within AI-generated search and content responses.