• Member Login
  • Contact
  • Resources

Lost your password?

    AMEC
    Search Search

    International association for the measurement and evaluation of communication

    • Education
      • AMEC Online College
        • AMEC Diploma – Strategic Communication Planning and Measurement
        • AMEC Certificate in Measurement & Evaluation
          • FAQs – AMEC Certificate Course
          • AMEC Certificate Alumni
          • Student Testimonials
        • AMEC IEF Tutorial Course
        • AMEC Foundation in Measurement & Evaluation
          • FAQ’s – AMEC Foundation Course
        • AMEC Academic Scholarship (SAREC)
        • AMEC Academics and Educators Special Interest Group (SIG)
        • AMEC Training Opportunities
        • AMEC Academic Advisory Group
        • AMEC Student of the Year Awards
    • Resources
      • Barcelona Principles 4.0
      • Integrated Evaluation Framework (IEF)
        • AMEC IEF Tutorial
      • Measurement Maturity Mapper – M3
      • Say No to AVEs
      • GDQ Data Quality Excellence Pledge
      • MEL Manual for Public Communications
      • Videos
      • Case Studies
      • AMEC Innovation Hub Series
      • 2023 AMEC Agency White Paper
      • AMEC Planning Resources
      • Measurement Methodology
      • 2023 AMEC APAC Market Insights Paper
      • AMEC Measurement Month
      • Find a Speaker
    • Events
      • Events Calendar
        • New – AI Day 2025
        • Events & Webinars
        • Chatham House Rules
      • Measurement Month
        • 2024 Events
        • 2023 Events
        • 2022 Events
        • All Events
      • Summits
        • All Past Summits
        • 2025 Global Summit – Vienna
        • 2024 Global Summit – Sofia
        • 2023 Global Summit – Miami
        • 2023 Regional Summit – Jakarta
      • 2025 AMEC Global Communication Effectiveness Awards
        • 2025 Awards
        • 2024 Awards Winners
        • 2024 Awards
        • 2023 Awards Winners
        • 2023 Awards
        • Past Award Winners
        • Don Bartholomew Award Winners
    • About
      • Who We Are
        • About AMEC
        • AMEC Board of Directors
        • AMEC Special Interest Groups
        • Partners & Alliances
        • AMEC Don Bartholomew Award Winners
      • Chapters
        • Asia Pacific Chapter
        • European Chapter
        • Latin America Chapter
        • Middle East and Africa Chapter
        • North American Chapter
    • Insights
    • Membership
      • Join AMEC
        • AMEC Special Interest Groups
        • AMEC Global Chapters
        • Membership Categories
        • Member News Sign-Up
      • Membership Directory
        • See all Members
      • AMEC Board Elections
        • AMEC AGM 2024
        • AMEC Elections 2024
        • AMEC Elections 2023 Results
        • AMEC AGM 2022
        • AMEC Elections 2022 Results
        • AMEC AGM 2021
        • AMEC Elections 2021 Results
        • AMEC AGM 2020
        • AMEC Elections 2020 Results
        • AMEC Elections 2019 Results
      • Exclusive for Members
        • Member News Sign-Up
        • AMEC General Webinars (members only on-demand)
        • AMEC NFP SIG “Ask the Experts” Series
        • All Measurement Month Events
        • AMEC Agency Toolkit Series
        • AMEC North America Chapter “Ask the Experts” Series
        • AMEC European Chapter – Hints and Tips
        • AMEC Global Membership Survey
    • Resources
    • Menu Menu

    How Data And Measurement Saved Me In The Boardroom

    You are here: Home » How Data And Measurement Saved Me In The Boardroom

    How Data And Measurement Saved Me In The Boardroom

    13th February 2025/in 2024 AMEC Global Summit Videos/by Levi Cottis

    

    Share this entry
    • Share on Facebook
    • Share on X
    • Share on LinkedIn
    • Share by Mail
    https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Levi Cottis https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Levi Cottis2025-02-13 15:12:082025-02-13 15:12:08How Data And Measurement Saved Me In The Boardroom

    News and Spotlights

    Johna Burke, CEO AMEC, discusses the Awards’ role in driving communication measurement forward.
    News

    Why the 2025 AMEC Awards Are the Global Benchmark for Communication Measurement Excellence

    31st July 2025

    AMEC Member Article

    When leaders show up, AI becomes a strategic win 

    30th July 2025

    See more News Stories
    View Measurement Month Events
    Visit the AMEC Resource Centre
    Amec News

    Keep up to date with the latest news and trends



    By clicking Submit, you have read and agreed to receive emails from AMEC. You can find more in our Privacy Policy.

    Connect with AMEC

    Quick Resources

    • M3- Measurement Maturity Mapper
    • Integrated Evaluation Framework
    • GDQ Data Quality Excellence Pledge
    • PR’s Guide to Measurement
    • Events Calendar
    • Measurement Month
    • Speakers Bureau
    • Resources

    Member Areas

    • AMEC Global Membership Survey
    • Membership Directory
    • Exclusive for Members
    • Privacy Policy Terms and Conditions
    • Sitemap
    • Resources
    Copyright © 2025 AMEC. All Rights Reserved. All Trademarks Acknowledged. - Website by Blaze Concepts
    Link to: AI, Copyright and Misinformation Link to: AI, Copyright and Misinformation AI, Copyright and Misinformation Link to: Day One Summary Link to: Day One Summary Day One Summary
    Scroll to top Scroll to top Scroll to top