Einstein Room

Information Operations based on disinformation and propaganda have emerged as a global challenge, with malign actors exploiting the marketplace of ideas to reach wider audiences and stoke division and distrust. Nowadays, Information Operations pose threats not only to countries, social groups, and political actors but also to businesses.
Todor and Devora will talk about their experience with real-life examples of Information Operations that target companies and threaten their reputations. They will share a glimpse into a novel methodology that uses media intelligence techniques to help relevant stakeholders understand information threats and formulate effective countermeasures.

What are Information Operations (IO)?
How can Media Intelligence help us detect, monitor, measure, and assess Information Operations?
How can an improved understanding of Information Operations enhance strategic efforts to strengthen the information resilience of societies, institutions, and businesses?