Millennium Room

Speakers will walk the audience through the brand v reputation techniques to understanding both, and a new disruptive approach to reputation measurement that prioritizes and builds a company’s reputation through a focus on values and integrity

Key takeaways include:

• A stronger understanding of what Reputation really is (and what Brand is too for that matter), as well as
• The key characteristics and drivers of Reputation that most effectively ladder up to creating
• Strong Reputation outcomes for the organization (Safeguarding Goodwill and Business Enhancement).
• The audience will also understand how this framework empowers communicators and impacts teams to better understand and shape initiatives, policies, and commitments that will create Reputational value for the company.