Panel, Sevilla Room, InterContinental Miami

The Travel industry has been on our journey to better understand best practices when it comes to data. Destination Marketing Organizations (DMOs) are charged with getting “butts in seats and heads in beds”. But, getting the data to prove that impact can be difficult- especially since they are required to report numbers back to the governments they receive funding from. A few years ago- Destinations International (the world’s largest resource for destination organizations) and AMEC teamed up to help support the Travel Industry and align on best practices for data, measurement, and research. This session will discuss the Travel Industry, the steps they have taken, barriers they faced, and plans to continue to innovate, teach, and learn.