Today, a company’s reputation can be affected by practically any type of public event. These events can be the result of business-related issues as well as unforeseen circumstances out of the company’s control. To successfully navigate uncertain situations, preparation is key. To be prepared, companies need to have access to specific information about their brand positioning across different audiences, the trends in their industries, and the changes affecting the business landscape globally.

– What is the role of media intelligence in Crisis Communications?
– What is important to measure during a crisis?

We will discuss these topics and share our experience with the specialists in the sector: Dilek Asanoska (Senior analyst at A Data Pro), Jenia Gutsova (Managing director at Perceptica) and Philip Manev (Account manager | Media intelligence at A Data Pro).