The world faces new dramatic disruptions and the PR function cannot afford to be seen as a cost centre by organisations. To survive, PR people must be able to show how they bring value and speak to the bottom line. More than ever, the comms function must measure what matters, but what does this mean?

To help answer this question, measurement expert Andy West will moderate a panel of in-house, insights and agency professionals who will share their experience of insightful measurement as well as some top tips for success.