Date/Time Date(s) - 25/01/20225:00 pm - 6:00 pm Categories Data and analytics is playing a larger role in today’s communications industry than ever before. It’s critical for brands to utilize a data-driven approach to building campaigns that capture and quantify goals and reach the right people through the right channels, when and where they’re consuming content. With graduation around the corner and summer internship application deadlines approaching, a career in data and analytics offers opportunities for students with a diverse set of studies from mathematics to communications. Join Lauren Hasse, Managing Consultant at Ketchum Analytics and a set of rising stars in the communications data and analytics industry as they discuss the path that brought them to this industry, the skillsets they’ve utilized the most and where they see the industry going over the next few years. This is a Q&A sessions so we encourage the audience to participate and bring their toughest questions. – Moderator: Lauren Hasse (Ketchum) – Panelists: o Majed Alnahwi (FH TRUE Global Intelligence) o Catherine Aumiller (Ketchum) o Caitlin Perry (Vuelio) o Ariana Catalano (Methods + Mastery)