On demand viewing available here. There are millions of news stories published each day. Technological innovations such as artificial intelligence (AI) and machine learning (ML) have significantly increased the volume of media we can process and the quality of data we can generate. For media evaluation services, this means we can now look at far more data, work with much larger data sets, and theoretically produce meaningful results at a higher confidence level. Then again, when evaluating how AI and ML deliver those benefits, clients and practitioners often find that professional analysts are still needed to focus the technology — and data content sets — and produce truly meaningful qualitative insights. This panel will discuss how current technology trends influence media evaluation and where that technology most effectively intersects with human analysts.