In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.” The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands better navigate and protect their reputation in this challenging time.