Title: Can’t measure social media? Think again!

• What can we learn from traditional media measurement?
• Don’t believe everything you are told!
• Stop searching for the social media measurement silver bullet!
• Why measure/How to measure and what
• you should expect
• But here’s what you can do!

Presenter: Richard Bagnall, Chair of AMEC Social Media Measurement Committee presents a high-octane look at social media measurement.