Learn how to measure the impact of communications and focus on outcomes rather than outputs.

Through examples and industry best practices facilitators José De Buerba and Margaret Allen will present a measurement framework and introduce the new Guidebook for Measuring and Evaluating Communications at the World Bank.

• Participants will gain practical examples of:
• Setting clear and measurable goals and objectives
• Measuring outputs and outcomes to assess overall impact
• Setting KPIs and aligning them to communications objectives and target audiences
• How to use the World Bank’s impact measurement framework to encourage continuous strategic learning
• Which new tools and tactics are now available to Bank staff to measure the impact of communications