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International association for the measurement and evaluation of communication
Workshop D “The Cutting Edge in Evaluation: Metrics and Insights that Cut it in the C-suite”
Presenters: Madelon Engels, Head of Strategic Communication and Transformational Leadership, Achmea International, The Netherlands Distinguished Professor Jim Macnamara PhD, FAMEC, FAMI, CPM, FPRI, University of Technology Sydney and Visiting Professor, The London School of Economics and Political Science