In the modern world everyone and everything is connected, so when a consumer wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before.

Whilst the use of analytics is quickly growing, the algorithm culture remained siloed, but not anymore. Welcome to the age of quantified engagement.
Join Giles Peddy, SVP EMEA LEWIS, and Gerard McNamara, VP EMEA TrendKite, in a one hour webinar. Giles will explain how the LEWIS Marketing Engagement Tracker (MET) allows brands to quantify engagement and gain practical insights. He’ll also explore the LEWIS Marketing Engagement Index 2018 and learn lessons from some of the world’s biggest brands, discovering what it means to be a marketer in the age of quantified engagement. Gerard will discuss using technology and analytics to support quantified engagement and to better optimise and enhance marketing programmes.