Opening Keynote: Vassil Terziev, Sofia Mayor Brand, Dwell Time, and Marketing & Sales Orchestration: Aligning Best Practices With New Metrics Nicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions In this session, Nicole discussed new research and metrics from LinkedIn as they align to Marketing and Communications best practices. How do our media analysis capabilities need to evolve to improve understanding of more complex issues. How do we need to better align internally with our Sales partners for impact, and to get a bigger seat at the table.