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International association for the measurement and evaluation of communication
Workshop J How the Digital Revolution is changing PR?
Presenters: Steffen Egelund, CEO, Media Track Pte Ltd Paul Hender, Head of Insight EMIA, Cision Andy West, Group Chief Development Officer, Hotwire Global Andreas Westermann, Director, Argus Data Insights Moderator: Nicole Moreo, Vice President, Group Manager, Ketchum Global Research & Analytics