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International association for the measurement and evaluation of communication
Workshop H Has PR cracked the evaluation nut? – Moving clients away from their AVEs safety net
Presenters: Jon Meakin, Global Head of Strategic Services, Grayling Jonny Bentwood, Global Head of Data & Analytics, GOLIN Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies Giles Peddy, SVP Corporate Development, LEWIS Francis Ingham, Director General, PRCA and Chief Executive, ICCO Moderator: Natasha Kennedy, Global Managing Director, Research, Analytics and Measurement Practice Group, FleishmanHillard