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International association for the measurement and evaluation of communication
Workshop E “Driving the future: Reputation in the Banking Industry”
Presenters: Enrique Johnson, Director Spain & Latam, Reputation Institute Patricia Junyent, Chief Product Officer, Acceso Iñigo Roy, Head of Communication and Reputation Metrics, CaixaBank Moderator: Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership (former Global Head of Reputation, Brand, Communication and Strategy, BBVA)