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International association for the measurement and evaluation of communication
Workshop B How to use the AMEC Integrated Evaluation Framework
Presenters: Richard Bagnall, Chairman, AMEC Kristina Fritsvold Nilsen, Vice President, Retriever Group Jeroen Scholten, Founder and Managing Director, Publistat Moderator: Gemma Moroney, Head of Strategy & Insight, Mischief PR