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International association for the measurement and evaluation of communication
Workshop A “Where We Are and Where We’re Going: Preparing for the Next Wave In Communications and Analytics Innovation from AI to …?”
Presenters: Allyson Hugley, President, Measurement and Analytics, Weber Shandwick Omar Mahmoud, Chief Market Knowledge, UNICEF Jacob Rockland, Co-Founder and CPO, Somatic Labs Moderator: Mary Elizabeth Germaine, EVP, Global Managing Director, Ketchum Global Research & Analytics