AMEC Summit 2017 Workshop E – Exclusive Release of Global Research

• The most widely agreed fundamentals of evaluation worldwide.
• Latest models and approaches – which industries and sectors do it best
• Getting beyond models to applied evaluation
• 10 informal and 30 formal research methods you need to think about
• Getting to the next level – showing VALUE

Presenter:
Jim Macnamara, PhD, Professor of Public Communication at the University of Technology Sydney
Professor Macnamara has spent the past 18 months examining evaluation frameworks and models used in advertising, public relations, government communication, health communication and other communication fields