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International association for the measurement and evaluation of communication
Workshop C How to use the new AMEC Framework – a practical tutorial
AMEC introduced its integrated Evaluation Framework at the AMEC Global Summit 2016 in London. In this practical “how to” session, two of the international team who developed the Framework will explain why it was needed, what it is, and how to get the best results from adopting and using it.
Presenters: Richard Bagnall, CEO PRIME Research UK and AMEC Chair Paul Hender, Head of Insights, Gorkana.