Workshop B
Walking the Talk – Getting Real Value from Data

Big Data is everywhere but how much have we really progressed in the use of research and measurement in communications? The stats are positive but what’s the real story and more importantly, how do we improve it?
This workshop will explore:

  • Is measurement going beyond “ticking the box” and being embedded into real world processes and day-to-day comms activities?
  • Is data being used to drive communications strategy?
  • How can we make metrics more consumable and connected to decision-making
  • How do we create a culture that values metrics?

Panel:
Rachana Panda, Chief Communications Officer & Citizenship leader, GE South Asia
Aseem Sood, CEO, Impact Research & Measurement
Matthew Stanton, CEO, King Content
Moderator:
Ruth Pestana, Director, Ketchum Global Research & Analytics