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International association for the measurement and evaluation of communication
The AMEC Social Media Measurement Framework User Guide has been developed to address a common issue that troubles many communications practitioners…
The Frameworks will make it easier for communication professionals to plan, monitor and measure results against their individual, tailored objectives. The Frameworks will help…
Running along the top of each Framework are headed columns that reflect the stages of the marketing funnel. The marketing funnel is an established model which details the theoretical…
Just like with a PR programme, social media measurement should start with agreement on measurable objectives that are aligned with desired business outcomes…
In advance of your campaign, for each step of the Framework, ask yourself what success would look like. Then agree your social media objectives and KPIs with your team…
Partner organisation endorsements from: UK Government Communications, Chartered Institute of Public Relations Social Media Panel and PRCA Digital Group…
A selection of useful resources regarding AMEC’s Social Media Measurement Framework, such as a glossary of terms, latest information from AMEC and more…
AMEC has prepared a video tutorial to help PR professionals demystify and put a proper value on social media measurement using step-by-step instructions and a case history example…
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