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International association for the measurement and evaluation of communication
AMEC AWARDS
The full list of all the winners from the AMEC Awards 2016
Platinum – Gorkana for NHS Blood and Transplant – Missing Type
Platinum – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project
Barry Leggetter, CEO, AMEC
Winner – isentia runner up – CARMA
Gold – Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics Shortlisted – Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn Shortlisted – Timothy Gan, Senior Social Media Research Analyst, Isentia
Alex Gyde, Media Analyst, Isentia
Gold – Commetric for International Diabetes Federation (IDF )- Using PR research to inform policy, positioning and stakeholder engagement Silver – Argus de la Presse for Peugeot – Launching the 308 GTI Silver – Isentia for Y&R New Zealand – Big Change Starts Small Silver – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany )- Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone Bronze – Gorkana/Cision for Cleveland Clinic Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure Shortlist – Buho for Manolo Duque – Primero la Gente (People First) Shortlist – CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs Shortlist – Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers) Shortlist – Mediastow for Samra Jeweller y- UAE Jewelry Media Exposure
Gold – Newton Media for Czech National Bank – Winning the Monetary Policy Debate Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation Shortlist – Gorkana for Zurich
Gold – Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia Silver – Gorkana /Cision for Cleveland Clinic Bronze – Argus de la Presse for Peugeot – Launching the 308 GTI Shortlist – CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch Shortlist – CARMA/SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia Shortlist – CARMA/SOCIALEYEZ for Tim Hortons – Tims Treats
Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge Silver – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly Silver – Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis Bronze – Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign
Gold – Gorkana for NHS Blood and Transplant Silver – Gorkana for Department for Culture, Media and Sport (DCMS) Silver – Isentia for Y&R New Zealand – Big Change Starts Small Bronze – Acceso – Election talks tracking Shortlist – Evidence (Manning Gottlieb OMD) for HM Revenue & Customs- Self Assessment 2014/15 Shortlist – Infomedia for An anonymous client
Gold – Gorkana for NHS Blood and Transplant Silver – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach Bronze – Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation Bronze – Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral!
Gold – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project Silver – Met Office – Naming Our Storms Bronze – Department of Health – Time to Change Bronze – NHS Blood and Transplant – Missing Type Shortlist – Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain Shortlist – Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach Shortlist – Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition Shortlist – National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence Shortlist – NHS Blood and Transplant – Better Left Unsaid Shortlist – Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste Shortlist – Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign Shortlist – Two Social for Mission Australia – #NoticeUs Campaign Shortlist – UNICEF – Missing Childhoods and #BringBackOurChildhood Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – Bringing Superfast Boardband to the City of Westminster
Gold – FleishmanHillard and SAP for SAP – Run Simple Silver – Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – Mining Australia’s digital experience gap with SAP: a world-first study Bronze – LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland Shortlist – Ogilvy PR for Canon – A Printer for Heroes
Gold – Pegasus for Thornton & Ross – Helping those with eczema to manage better Silver – Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA Bronze – Golin for First Great Western – Return to Great Western Railway Bronze – Red Consultancy for RNLI – Keeping the RNLI on the water Shortlist – Beattie Communications for Specsavers – Twiggy for Aurora Shortlist – Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch Shortlist – Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China Shortlist – Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge Shortlist – Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs Shortlist – Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK Shortlist – Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital
Gold – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report Gold – Retriever for Maersk Group – Maersk instant multi-market financial media analysis Gold – UNICEF UNICEF Measurement Framework – A Year of Learning Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market” Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure Shortlist – CARMA for Audi Middle East – Audi PR measurement report upgrade Shortlist – Gorkana for A leading technology company- Shortlist – Gorkana for Newmont Mining Shortlist – Gorkana for Zurich Shortlist – Gorkana / Cision for Ricoh Shortlist – Meedius International for Coca-Cola (Central South-East Europe region )- Pocket Analysis for Executives
Gold – University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign Silver – Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR Bronze – Interfuse Communications, Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation Measurement Across Multiple Brands Shortlist – Gorkana for Newmont Mining Shortlist – UNICEF – UNICEF Measurement Framework – A Year of Learning
Gold – OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market” Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation Bronze – Infomedia for FINANS – CEO Superbrands Bronze – Publistat for SSU – Interviewing Pope Francis
Gold – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips Gold – Isentia for Harbour City Estates Limited – Where’s Wally? – The Happiness Hunt Project @ Harbour City Silver – 1000heads for Currys PC World – A British take on Black Friday Silver – CARMA for Landmark International – Landmark International report Bronze – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox Shortlist – Blue Marble Enterprises, Inc. for South Metro Fire & Rescue – Engaging the Right Audience Shortlist – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly Shortlist – NHS Blood and Transplant – Better Left Unsaid Shortlist – PR News Partners for Comunica – Real Time PR Shortlist – SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report
Gold – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach Silver – Acceso – Election talks tracking Silver – Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0 Bronze – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips Shortlist – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report Shortlist – Commetric for International Diabetes Federation (IDF) – Using PR research to inform policy, positioning and stakeholder engagement Shortlist – Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools Shortlist – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone Shortlist – Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter Shortlist – Mediastow for Embraer / BASF – PR ROI System (RIPE) Shortlist – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
Gold – Isentia for Y&R New Zealand – Big Change Starts Small Silver – Meedius International for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives Silver – Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young Bronze – CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard