Steffen Egelund

Steffen Egelund has nearly 20 years of experience in the media and technology landscape across Asia, with a strong track record in leadership, business development, and media intelligence. He is the CEO and co-owner of Media Track, where he drives strategic growth and innovation. In addition to his executive role, he serves as a board member for multiple companies and is actively involved in industry organizations.

He is the Vice President of FIBEP, a global media intelligence federation that brings together global experts to discuss trends, technologies, and challenges in the industry. When he lived in Singapore he was a board member of PRCA Asia-Pacific, the leading industry body for public relations in the region, where he contributed to shaping industry standards and best practices.

His career spans leadership roles in both media intelligence and public relations. Before Media Track, Steffen was the CEO of an Asian PR agency with offices in Singapore, Shanghai, and Kuala Lumpur, where he led business expansion and client engagement across multiple markets. He also founded, scaled, and successfully exited a Danish media monitoring company, demonstrating his expertise in building and growing businesses in the media and technology space.

Earlier in his career, Steffen served as Head of Campaigns for a political party in the Danish Parliament, where he gained valuable experience in political communication and strategic messaging.

With a deep understanding of the media and tech landscape, along with hands-on experience in entrepreneurship and industry leadership, Steffen continues to be a driving force in the evolution of media intelligence and public relations.