Allison Spray

EMEA Chief Data & Intelligence Officer, Burson

Allison Spray is the EMEA Chief Data & Intelligence Officer at Burson. In her role, she is responsible for leading multi-disciplinary data & intelligence teams, bringing together the right talent and technology across EMEA to solve client challenges.  She is focused on developing solutions for emerging client needs through the application of data, technology and AI.

She brings over a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands.

She is a respected industry figure and was an International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC) for more than half a decade. She has spoken on data and insights at numerous conferences, including PR360, ICCO Global Summit, and the AMEC Global Summit, and in 2024 was recognised as Data Professional of the Year for EMEA in the SABREs.

In 2022, Allison was awarded a postgraduate diploma with distinction from the Saïd Business School, University of Oxford, in artificial intelligence for business.

Allison Spray

Job Title: EMEA Chief Data & Intelligence Officer, Burson

Allison Spray is the EMEA Chief Data & Intelligence Officer at Burson. In her role, she is responsible for leading multi-disciplinary data & intelligence teams, bringing together the right talent and technology across EMEA to solve client challenges.  She is focused on developing solutions for emerging client needs through the application of data, technology and AI.

She brings over a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands.

She is a respected industry figure and was an International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC) for more than half a decade. She has spoken on data and insights at numerous conferences, including PR360, ICCO Global Summit, and the AMEC Global Summit, and in 2024 was recognised as Data Professional of the Year for EMEA in the SABREs.

In 2022, Allison was awarded a postgraduate diploma with distinction from the Saïd Business School, University of Oxford, in artificial intelligence for business.

Allison Spray has spoken as the following Amec Summits