Location: Festaal A – Vienna Marriot Hotel

Traditional comms run like an old‐school software install – download once, hit 100 %, freeze until the next big release. Tomorrow’s high-performing teams run a living CommsOS: a perpetual update cycle where data patches strategy, strategy powers action, and action instantly generates the next data set.

Iskren Lilov (Head of Marketing & Comms at Ruepoint and AMEC Comms Taskforce Lead) will guide you through upgrading from the linear “plan-push-pray” workflow to a six-phase, always-on loop. Building on research and an extensive development cycle, Iskren will show why the time is now to roll circularity out at scale across organisations of all sizes.

You will see how the right blend of human expertise and smart tech (quality media data, AI-driven insight, repeatable processes) keeps the loop turning – and why a flawed toolbox can crash the whole system. Expect clear prerequisites, practical examples, and an insightful look at the tools that make continuous improvement frictionless.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁
✔️ A bug-by-bug teardown of the linear comms “operating system” and why it stalls
✔️ The six interconnected phases of CommsOS – and how each lap compounds ROI
✔️ A checklist of resources, processes and software needed to install the loop
✔️ Real-world metrics linking inputs, outputs and outcomes for C-suite proof
✔️ Guidance on merging analyst insight with AI to keep updates automatic yet human-led

Iskren’s evidence-based approach will leave you with a ready-to-deploy roadmap for a sustainable, data-driven PR ecosystem – no reboot required.