Keynote, Location: Festaal A – Vienna Marriot Hotel

The inbox never sleeps. The deadlines don’t pause. The 3AM fact-check is just part of the job.
You’re burnt out. Underpaid. You’re watching your industry transform in real time.

“Disrupted. Dismissed. Distrusted.”, they say.  And yet — you keep going, because the stories still matter.
As trust is eroded and misinformation sprouts at every corner, you are both the problem and the solution.

Step inside the mind of a journalist in 2025 as Medianet’s Managing Director Amrita Sidhu shares a revealing snapshot of the Australian media’s state of play, based on insights from close to 1,000 journalists that were part of the latest Medianet Media Landscape Reports.

Why this matters:

• The AI anxiety in every newsroom
  With nearly 9 in 10 journalists concerned about generative AI, how is it reshaping journalism and redefining what "truth” looks like in a world of synthetic content?
• The pressures driving newsroom discontent
  Shrinking teams. Flat wages. Burnout on the rise. Discover how financial and structural instability is transforming the job of a journalist — and what it means for your organisation’s reputation and its communication efforts.
• The trust tipping point — and the opportunity for communications professionals.
  With public trust in journalism hanging in the balance, and social media being a double-edge sword, how can communications professionals step up and build much needed trust and credibility with journalists?
• The grounding  role of effective measurement
  How does reliability in measurement play an essential part in understanding communication impact and results in the context of generalised mistrust and a media industry in a constant state of flux.