Panel, Location: Festaal B-D – Vienna Marriot Hotel

This session will unveil the fourth iteration of the Barcelona Principles – our industry’s global articulation of what best practice in communication measurement and evaluation should incorporate. Since their inception in 2010, the Principles have offered a compass for comms practitioners whether in house or in agencies, in house teams, vendors, researchers and students alike to guide the evolving practice of PR and comms in how to measure and evaluate its work in a more meaningful, transparent, and outcomes-driven manner.